Wednesday, August 27, 2014

Whatever I Want Wednesdays: Where Is Fancy Bred? (Caution: Rant in Progress)




Okay, to be honest... I thought it was "bread". I always thought that Benvolio was looking for a specific baker that made this particular loaf of Pumpernickel. Which was rather odd because he was gambling for his life at the moment. Maybe picking the right casket made him...hungry...what was I talking about?

Anyway, this quote:
"...Where is fancy bred? In the heart, or in the head?"
-William Shakespeare (Merchant of Venice)         


Forget for a moment that this quote is more noted for being in a certain movie, this question basically asks: "How should we love? Passionately, or wisely?" Implying, of course, that never the twain shall meet. As with many things attributed to the bard, this quote could easily be applied as a life lesson for many things other than amorous crushes. Would it be too far removed to ask, "How should we live?"


I never gave too much credence to any so-called "Self-Help Gurus", or "Life Coaches". Perhaps it was the jaded nature of my generation that casts a wary eye to these individuals. Our childhood dominated by experiencing the Vietnam War on a nightly basis, the ripple effect left by Watergate, and the seeds of the Cold War being planted and cultivated may have also formed our mindset. I remember being herded into our high school gymnasium on a yearly basis to be screamed at wowed by these "Motivational Speakers"with their big hair, loud Cosby Sweaters and go-get 'em attitude telling us to be MOTIVATED!!....apparently for the sake of being....MOTIVATED because your typical high school teacher had no idea how teach it themselves and had to get someone else to do it. Someone else that was hired by...I don't know...let's say Texas school text book publishers. Someone who thought that getting some dude in his forties would be the perfect candidate to communicate with the kids, because they're cool and rad too! THEY know how to reach the kids! THEY know what they want...because we tell them to like what they want...

Look! He's singing along with a Foreigner song! He MUST be one of us! He's so relatable! I mean, forget that its a band made up of old dudes and the only people listening to them are your crazy uncle who blares it from his 8-track in his customized van, forget that a kids in the 80s (the cooler kids) are more inclined to listen to Van Halen than to a band that came out 10 years before we got old enough to appreciate it!....I wish MTV would hurry up and get here...but YEAH! He's rockin' out and telling us to be good little subservients! And he's got concert lighting and smoke machines! I wish he were MY friend.

If the iPad was invented thirty years earlier, I guarantee you every face would be pointed towards the floor as every student Tweeted about how much of a poser this guy was. We didn't have that back then. All we could do was give him the blank stare and fidget in our seat and wait for the lunch bell. For some, the result of having to sit through this painful ordeal had a positive effect and made (somewhat) of an impact that lasted a day or so. For the rest of us, we regarded it is bullshit window dressing designed to waste time before some of us went to vocational school. The people in the office buildings would say that their efforts paid off. The kids that it was directed it had a different opinion.

The 80s kids never listened to this, because we failed to see the point in it. We failed to see the point in it, because we felt we were being talked down to, and dressing it up in loud clothing and putting a cocaine induced smile on its face wasn't making it any better. For all our trappings and our ambivalence, we failed to see the point in it, because your message still wasn't reaching us, and we're not that stupid.

But, no matter. We leapfrogged from the days of Leo Buscaglia and Deepak Chopra, and graduated to Tony
Robbins and motivational posters when we entered adulthood. Soon, the backlash happened. We figured out that we could buy our own platitudes for encouragement. We figured if we were at the point of needing help, and were motivated enough to go to the bookstore to by motivational poster or a self-help book by some New York Times Bestseller...then we are pretty much motivated to do...well...anything.

Soon, the Motivational Speaker craze gave way to a different animal. Soon, the Cosby Sweaters were replaced by slick, 80s throwbacks with their supposedly expensive suits, sitting on their Lamborghini that's parked outside of their palatial mansion and telling the late night television viewing audience that they have the secret to success as bikini-clad models drape over their arms. These men have claimed to make it big in real estate and flipping houses, or knowing the right algorithms of the stock market, or some other far-fetched scheme, and they could give their knowledge to you...that's right...YOU! All you have to do is sacrifice your entire weekend, write out a check for $1500 while you let this guy scream at you to buy his book while you fidget in your seat at the convention center while you check the clock and patiently wait for the time when you can go to the bathroom.

Where is fancy bred?

We are not that stupid. We failed to see the point of it because what you were selling has fallen on deaf ears and empty wallets...


"Can you personally build a better business system than McDonald's?"

No, Mr. Kiyosaki, I can't. But, I suppose you could distill the essence of attaining an MBA into one weekend retreat? Oh...also, thanks a bunch  for trying to make me regret not getting accepted into Harvard where I may have had a chance to build a better business system were my proclivities drawn to such a direction. Not all of us are so lucky. Not all of us are successful. Not all of us can afford to buy and sell real estate to flip for a profit. If we could afford it, then we wouldn't plunk down hard earned cash to listen to you drone on for days.

I don't mean to pick on the guy, but I don't get the people who try to hammer his point home either. As if I needed any help in understanding a principle.


Well, that's just it. Isn't it? We have to redefine what "quality" means. When it comes to McDonald's churning out a quality product, McDonald's is way down on that list. Consumer Reports had them practically at the bottom. But since the individual experience doesn't matter, and we're talking a macro level model, then yes, you've got me that McDonald's metrics on cranking out the same "quality" food on a consistent basis. I mean, they employ such winning tactics as that whole "Pink Slurry" thing as well as exploiting their workers to maximize profits, I think the question should not be "can I build a better system", but rather should be, "can I build a better system that I can in good conscious live with myself after implementing?"

But, just for a moment, consider that all the consistency in the world isn't going to do you much good where you're churning out crap. Saying that, "McDonald's customers aren't really expecting that much" is saying something to the effect of: "...where the common customer had a choice from the dollar menu or consuming a shovel full of dirt with cheese on it, the customer will almost always pick the dollar menu..." It's like they considered the shovel full of dirt. Does anyone else see this? Implying that McDonald's is the only kid on the block is also pretty ludicrous. Sure, the field is a little smaller as of late as Burger King flies the coop to Canada, but they're on the same level of crap slinging as its rival is. If an American institution pulling up stakes to head north to avoid paying taxes like a draft dodger trying to avoid the Vietnam War isn't enough to get you to stop patronizing these places, maybe waking up one day and realizing that much closer to diabetes every time you eat there will? Maybe? No? Oh...okay....Oh LOOK! The McRib is back!!!

"Take a number? Yeah, sure. No problem."
The Big Two of McDonald's and Burger King aren't the only kids on the block. Quality may not enter in the equation now. You may not see it now. But what about the long term? If these guys are placing at the bottom of the list as far as customer satisfaction goes, pretty soon that little nugget of infomation will catch up to them. 5 Guys, In-and-Out, Fatburger, White Castle, all consistently crank out an infinitely better product, and their business isn't hurting either. Are they using the same model as McDonald's? Their product is more expensive, and yet there's a line out the door at my local 5 Guys and nobody seems to mind, myself included. The lines are quick at any one of the dozens of Mickey-D's in my town, and I see red every time I order a burger that has been obviously been microwaved. Is that a better business system? Is that something I should try and emulate?

I guess what's really getting to me is that people still confuse quality over quantity. Success isn't necessarily a numbers game. Yes, there is about 10 McDonald's and Burger "Great White North" Kings to every one 5Guys, but that doesn't mean that those restaurants are any better. It just means that people don't know any better. And don't give me that whole, "well, it's cheaper" argument. That's another discussion for another time. Cheaper doesn't mean better either, it just means people can't afford to take a chance on anything else, and we suffer for it.

Personally, I could care less. I can't stomach fast food anymore, but that's not the point. What's really getting to me is that most people will always go for the dollar menu and not be bothered to take a chance on anything of sustenance, like cooking something for themselves that doesn't involve a microwave, or reading a blog that doesn't have a list on it.

Where is fancy bred?

It will always be the heart. But I'm trying really hard to feel it from the head.